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Tendence - The Trendsetting Trade Fair for Interior Lifestyle & Gifts Premium
29 June 2019

Heimtextil: The International Trade Fair for Home & Contract Textile
07 January 2020

Christmasworld - The World's Leading Trade Fair for Seasonal & Festive Decorations
24 January 2020

Ambiente - The Biggest International Trade Fair for Consumer Goods
07 February 2020

Paperworld - The International Trade Fair for Stationery, Office Supplies & Writing Instruments
25 January 2020

Musikmesse - The International Trade Fair for Musical Instruments, Sheet Music, Music Production and Marketing
02 April 2019

Prolight + Sound - The International Trade Fair for Technologies & Services for Entertainment, Integrated Systems and Creation
02 April 2019

ISH - The World's Leading Trade Fair for the Bathroom Experience, Building, Energy, Air-conditioning Technology, Renewable Energies
22 March 2021

IFFA - The Leading International Trade Fair for the Meat Industry
04 May 2019

Hong Kong International Stationery Fair - Asia's Key Trade Event for Stationery
06 January 2020

Intertextile Shanghai Home Textiles - China International Trade Fair for Home Textile & Accessories
12 March 2019

Paperworld China - China International Trade Fair for Stationery & Office Supplies
15 November 2019

Paperworld Middle East - The International Trade Fair for Paper Products, Office Supplies & Stationery
09 March 2020

Beautyworld Middle East - The Largest International Trade Fair for Beauty Products, Hair, Fragrance & Well being in Middle East
31 May 2020

Texprocess - Leading International Trade Fair for Processing Textile & Flexible Materials
14 May 2019

Light + Building - The World's Leading Trade Fair for Lighting & Building Services Technology
08 March 2020

Texworld USA: The International Trade Fair for Fabrics, Trims & Accessories
22 July 2019

Creativeworld - The International Trade Fair for Hobbies, Arts & Crafts and Artists' Requisites
25 January 2020

Floradecora - The International Trade Fair for Fresh Flower & Ornamental Plants
24 January 2020

Automechanika - The World's Leading Trade Fair for the Automotive Industry
08 September 2020

Techtextil - The Leading International Trade Fair for Technical Textiles
14 May 2019

Intersec Dubai - The World's Leading Trade Fair for Security, Safety & Fire Protection
19 January 2020

Hypermotion - NEW, The International Trade Fair for The Transport System of Tomorrow
26 November 2019

ISH India - The International Trade Fair for Plumbing, Sanitation, Bathroom & Kitchen, Renewable Energy and Home Automation Systems
28 February 2019

Interpets Asia Pacific - The International Fair for Better Life with Pets
26 March 2020

Automechanika Dubai - The International Trade Fair for The Automotive Industry
10 June 2019

Yarn Expo (Autumn) - The International Trade Fair for Fibres and Yarns
25 September 2019

Interior Lifestyle Tokyo - The International Trade Fair Lifestyle Concept in Interior Design
17 July 2019

IFFT/Interior Lifestyle Living - The International Trade Fair for High-End Design and Products
20 November 2019

Techtextil North America - The International Trade Fair for Technical Textile and Nonwovens
12 May 2020

Beautyworld Japan - The International Trade Fair for Beauty and Spa Industry
13 May 2019

Automechanika Shanghai - The largest trade fair for automotive parts, accessories, equipment and services in Asia
03 December 2019

Automechanika Ho Chi Minh City - The Leading Regional Trade Fair for the Automotive Service in Vietnam
05 March 2020

Yarn Expo (Spring) - The International Trade Fair for Fibers and Yarns
12 March 2019

CINTE Techtexhtil - Asia's Leading Trade Fair for Technical Textile and Non woven Products
04 September 2018

PT Dianta Mitrafairindo Internasional
Jl. Raden Saleh No. 6
Wisma Nugraha Lt. 4, R. 401
Jakarta 10430

Tel.: +62 21 3190 4340
Fax: +62 21 3190 4341
info@dianta.co.id

News

Dukungan Pemerintah dalam Pameran Dagang masih Rendah

Sejumlah pengusaha menilai dukungan pemerintah, khususnya Kementerian Perdagangan RI dalam pameran-pameran dagang belum cukup optimal. Pernyataan demikian mengemuka saat Messe Frankfurt Press Conference yang berlangsung kemarin (2/3) di Hotel Nikko. Sementara ini pameran masih diyakini sebagai marketing tool yang efektif untuk menggenjot penjualan. Salah satu peserta acara ini, usahanya bergerak dalam bidang sound system menyayangkan pemerintah. Pihaknya mencontohkan peserta pameran asal Spanyol yang mengikuti pameran internasional mendapatkan dukungan dari pemerintahnya berupa dukungan sekitar 50% dari biaya peserta pameran. Bantuan demikian tidak terjadi di Indonesia. Padahal, menurutnya, untuk masuk ke pameran internasional yang bergengsi bukanlah hal yang mudah.

Chrisnawan Triwahyuadhianto, Sekretaris Direktorat Jenderal Pengembangan Ekspor Nasional yang hadir dalam acara ini menanggapi hal tersebut dengan mengatakan bahwa Kementerian Perdagangan memberikan bantuan namun per grup bantuannya. Tidak per perusahaan. Pihaknya mengungkapkan pula bahwa biasanya usaha kecil menengah yang mendapatkannya.

Kritik mengenai lemahnya dukungan dalam pameran juga terlontar Satya Brahmantya dari PT. Lunar Cipta Kreasi. Pihaknya menandaskan pentingnya tema pameran sebagai branding. Misalkan seperti yang dilakukan oleh Malaysia dengan “Truly Asia”. Di Indonesia tidak ada tema-tema yang demikian, lanjutnya menjelaskan. Branding dinilainya penting untuk meyakinkan pihak luar negeri. Bahkan, pihaknya mengusulkan branding yang demikian dibuat pengusaha-pengusaha saja, jika dari pemerintah terlalu lama.

Sumber: Majalah Warta Ekonomi Online


Government Support for Trade Fairs still Low

Support from governement, especially the Ministry of Trade, in international trade fairs needs to be optimized. So the statement of a number of local entrepreneurs in the event of Messe Frankfurt Press Conference held yesterday (2/3) at Hotel Nikko. One of the audience, a sound system manufacturer/exporter, finds this pitiful since trade fair is one of the effective marketing tools to boost export sales. As an exhibitor in the international trade fair for events and entertainment technologies, ProLight+Sound, he illustrates how the exhibitors from Spain receive a 50% financial support from the spanish government.

In response to the statement, Chrisnawan Triwahyuadhianto, Secretary General of the Directorate General for National Export Development explained that the Ministry of Trade gives support to a group of exhibitors, and not to an individual. He added that small medium enterprises are more entitled to the financial support.

A similar critisism came from Satya Brahmantya, a designer at PT Lunar Cipta Kreasi, who produces home accessories and furnishings. He stressed the importance of having a theme or tagline in trade shows for brand image. Examples given includes “Malaysia Truly Asia” and “Incredible India”. This kind of branding is deemed necessary to convince foreign buyers. Chrisnawan admits that Indonesia is still probing on the most suitable tagline. Satya calls to fellow businessmen to initiate on creating their own country image instead of waiting the government to make move.

Source: Warta Ekonomi Magazine Online

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