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PT Dianta Mitrafairindo Internasional
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Jakarta 10430

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info@dianta.co.id

News

Dubai & Germany Perceived as Safest Destinations to Host Global Exhibitions and Conferences According to Market Survey

A recent market survey of more than 4,000 professionals from 130 countries explored the impact of covid-19 on the global exhibitions industry, delving into key areas such as travel, budgets, and the importance of trade fairs in a post-pandemic world. The study covered a wide range of industry sectors from the auto aftermarket and commercial security to beauty and cosmetics, showing that 77 percent of respondents viewed Dubai and Germany (41 percent of respondents), as the safest destinations to attend exhibitions post covid-19.

Nearly two-thirds (62 percent) agreed that as the novel coronavirus recedes and a semblance of normality returns, exhibitions will be more important for business (31 percent), or just as important (38 percent), compared to the past.  A further 64 percent plan to attend exhibitions in the next eight months, while 36 percent have been given the green light to do so before the end of this year. 

The July 2020 ‘Exhibitions post covid-19’ survey was commissioned by Messe Frankfurt Middle East (MFME), one of the region’s largest trade fair organizers currently organizing 16 trade fairs, 11 of which take place in Dubai UAE, and five in Saudi Arabia.  Its exhibitions in 2019 together featured 6,282 exhibitors from 68 countries, and attracted 150,545 visitors from 156 countries. 

It arrives as the UAE continues to inject confidence back into its economy; last June, international travelers were welcomed to the country for the first time, while on July 16, the Dubai World Trade Centre hosted the AI Everything conference, the first ‘real life’ event at the venue since March. 

“As with many business sectors, the trade fair industry felt the impact of the covid-19 pandemic, particularly in Dubai, which has a thriving exhibition sector at the Dubai World Trade Centre. The good news for the exhibitions industry is it’s still a critical component for business success, as this research has indicated. Clearly there is an appetite for the events sector to pick up in Dubai, with this evident during the AI Everything conference at DWTC, which marked the return of physical events in Dubai," said Simon Mellor, Messe Frankfurt Middle East’s CEO.

“Globally, Messe Frankfurt has ‘restarted’ exhibitions with the opening of Intertextile Shenzhen Apparel Fabrics on 15 July 2020 in China, and we’re on track to deliver two of our most important shows in Dubai.  These will take place with stringent health and safety measures to help keep our attendees safe,” Mr. Mellor added.

International travel dependent on lifting of restrictions

While 77 percent of the survey respondents indicated they may travel abroad for business soon, much of this figure (50 percent) depends on the lifting of international travel restrictions. Half who said they could travel abroad soon, pending government rules and recommendations, said they would do so by airplane. Encouragingly, nearly 62 percent would attend exhibitions at their ‘home country’ and abroad, however 25 percent would only attend an event ‘at home’, perceiving reduced travel as better for their health and safety.

Messe Frankfurt Middle East’s ‘Exhibitions post covid-19’ survey can be downloaded on the following link.

Source: Messe Frankfurt Middle East Press Release - Corporate News / 20200812.

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